Marketing Leader / Brand Strategist / AI Practitioner

Lisa Fenn.Making complex things feel clear, and good brands feel inevitable.

Ten years of building marketing programs that hold up across B2B software, luxury real estate, regulated financial products, and consumer brands. Strategy and execution, often at the same time.

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What I do

A full-stack marketer who actually does the work.

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🎨

Brand and Creative Direction

Positioning, messaging, visual identity, and the standards that keep everything consistent at scale. From naming a company to writing the copy that closes a deal.

🚀

Go-to-Market Strategy

Product launches, channel strategy, sales enablement, and the messaging frameworks that help teams compete and win. Built for real audiences, not personas.

✍️

Content and Storytelling

Writing that earns attention: thought leadership, campaign copy, PR, and the kind of narrative that makes a brand feel like it was always going to exist.

🤖

AI-Powered Workflows

Building lean, high-output marketing functions using AI tools and agentic workflows. Less time on production, more time on judgment and creative direction.

Lisa FennLF
About

Not just a marketer. A builder.

I've spent my career stepping into situations where the marketing function needed to be built, not inherited, and then building it.

At Artifex Software I joined as the second marketing hire and ended up running the department, managing agencies, owning PR, and driving the go-to-market strategy for developer tools used by millions. In luxury real estate I've done the same thing at the agent level: positioning, storytelling, and the materials that win listings in competitive markets.

Along the way I've marketed SEC-regulated investment products to broker networks, run eCommerce and events for a family business, and built websites for clients who needed to look as good as they actually are.

These days I'm particularly interested in what AI makes possible for lean marketing teams, and I'm building that out in real time.

I also have a good sense of humor about all of it, which turns out to matter more than most job descriptions admit.

Selected Work

Work worth talking about.

B2B Software / Go-to-Market

Building the Marketing Function at Artifex Software

Joined as the second hire, took over the department after three months, and built the strategy, systems, and agency relationships that ran for four years. Products: Ghostscript and MuPDF.

15% revenue growth25% lead generation increase35% web traffic growth
Luxury Real Estate / Brand

Agent Marketing in Competitive Luxury Markets

Embedded marketing partner for top-producing agents in Marin County. Positioning, listing presentations, segmented content, and technology adoption across an active agent base. One of the few marketers with genuine Home Platform expertise, the proprietary tech stack that powers Coldwell Banker and Compass agents.

Consistent agent testimonialsExceeded engagement and adoption targets
Regulated Financial Products / Channel

DST Marketing for Broker and Investor Audiences

Developed marketing materials for Delaware Statutory Trust offerings (SEC-regulated investment vehicles), navigating compliance constraints while maintaining clarity for two distinct audiences.

Broker-facing and investor-facing collateral across multiple DST programs
Consumer / DTC / Social

Brand and Growth Marketing at BeerCraft

Ran all marketing for a family-owned taproom and retail business. Social, eCommerce, events, and brewery collaborations including SF Beer Week.

481% Instagram reach growth718% content interaction increase
Writing

Thinking out loud.

Notes on marketing, AI, real estate, and what it actually looks like to build things from scratch. Updated when there's something worth saying.

AI and Marketing

What AI Actually Changes About Marketing (And What It Doesn't)

The hype is real and so is the skepticism. Here's what's actually different when you work with it every day.

Brand Strategy

On Building Marketing Departments from Scratch

What nobody tells you about being the first or second marketing hire, and how to make it work anyway.

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Contact

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